Sales play major role in any organization, sales are back bone of any company without sales you cannot run the show sales generate revenue to the organization. As a business owner, if you are not concerned with maximizing sales, your company may not be as profitable as you hope it would be. Without the sale of products or services, a business becomes a hobby or a charitable organization . A great storefront, wonderful products and a fun mascot are great, but without sales, they're merely an expense that leads to an organization's losses. Sales are to businesses, like oxygen is to humans. Without it your business will suffocate and die. According to me every one is a sales person e.g.: if you buy product online may be shoes you want people like your shoes right. Then you start mouth advertising by giving information about the shoe how did purchased how much you paid about guarantee about company, have you ever thought that you are doing sale (mouth advertising) for that shoe....